Business Helpsheets

Franchising

Franchising can help to give you the confidence you need to start a business on your own.

The most famous franchise is probably MacDonald's but there are numerous kinds of franchises out there. Like any other small business, franchising has proved to be successful, with 94% of units still operating profitable businesses 5 years down the line whilst it is estimated that more than 40% of small firms cease trading within 3 years.
We are talking about a Business Format Franchise. It is where a business has established a successful way of working and to grow it licenses the rights to their methods, know-how, name, goodwill, and product or service to others for a certain period. They are the Franchiser and the local operator is the Franchisee.

Some Advantages of using a Franchise...

• You don't have to go through the learning curve of working out what works;
• There is a proven market for the product;
• You get to use the goodwill and established name of the franchiser;
• You normally have an exclusive area in which to operate;
• All necessary training is provided by the franchiser;
• Marketing assistance is provided by the franchiser;
• Bulk buying powers of the franchiser can be used;
• Banks are often more willing to lend to franchisees where the business plan is more likely to be as predicted.

Franchise Costs

The franchise costs are normally the main downside of choosing to operate as a franchise and consist of the following...

• An initial startup fee
• An ongoing management fee or royalty for the franchise which is usually a percentage of annual turnover or mark-ups on supplies.

Whose business is it?

Each franchise is a separate business in its own right and is the business of the franchisee over which they have control. However, the franchiser is likely to retain control over the method of operation and marketing. Franchisers and franchisees must get along and work together as a team.

Choosing a Franchise

The British Franchise Association (BFA) is a good place to start when choosing a franchise and they are the only independent accreditation body for franchising within the UK. It is also useful to attend franchise exhibitions to compare different franchisees.
They have a free video 'Your Introduction to Franchising' which provides a wealth of information - more than 33% of franchisees buy this unique, independent guide before making their decision.
BFA members are recommended as they have volunteered to be 'vetted' by the BFA and adhere to its codes and standards, based on the European Code of Franchising Ethics. They are also re-accredited regularly.

Before deciding on the franchise, you are going to choose you should consider...

• Can you commit to the time and money needed to get going which are both likely to be significant?
• How viable is the product or service or will it be easy to sell in your area?
• Can you speak to other franchisees to verify how they have done?
• How well has the franchise been tested?
• Does the franchiser have the resources to provide the support you need?
• How well do the franchiser's systems work in practice?
• What are the trends in the market likely to be?

The Franchise Contract

A franchise is a long-term arrangement and you need to take legal advice on any franchise contract, ideally from a solicitor who has a lot of experience with franchise contracts.
The franchiser will have a lot of control over how the business is run and you need to ensure you are happy with this and what is in the contract.